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.Page 320Yet those who truly know Venice have no fear of visiting even in July or August.For beyond the twin epicenters of mass tourism—the Piazza San Marco and the Rialto—the city can be a place of remarkable calm and solitude, living up to its poetic nickname: La Serenissima, ''the most serene one."Founded 1,300 years ago on a coastal Adriatic island, Venice was by the turn of the last millennium one of the Western world's richest cities, Europe's gateway to trade with the East.Its concentration of wealth, power, and civic pride created a dense collage of styles and civilizations.A stroll along a single calle (narrow street) can still yield treasures on a par with those found in whole quarters of larger cities.For the visitor who slips just past the outward layer of plastic gondola souvenirs and pigeon photo ops, Venezia segreta—"secret Venice"—will gladly reveal itself.Although the city has perhaps the most enjoyable public transportation system anywhere—the vaporetti that ply the Grand Canal, circumnavigate the town, and drift across the lagoon—it is only by walking through the lesserknown quarters that Venice's richness and complexity can be properly appreciated.Pressing into unfamiliar terrain offers a further dividend: prices—whether for an espresso, a roll of film, or a hotel room—drop remarkably.The permanent inhabitants can't afford to pay through the nose, so why should you?Here are five walkingtour itineraries, each manageable in a single morning or afternoon.(Filler, 1998, p.99) The article has five distinct subsections describing the different tours.Tour One begins like this: The lazy reverse Scurve of the Grand Canal divides Venice roughly in two, with the lessvisited Dorsoduro section to the south and west.To reach the Dorsoduro, cross the Grand Canal on the Accademia Bridge.Bypass the long line waiting to get into the Accademia Gallery (go there early Sunday morning, when it's least crowded) and turn right onto Calle Contarini, then cross over Rio di San Trovaso.Where Rio di San Trovaso meets Rio della Toletta, you can check out one of Venice's best lodging bargains, the Pensione Accademia (Fondamenta Bollani, Dorsoduro 1058; 5210578 orPage 3215237846, fax 5239152; doubles from $106).Housed in the graceful old Villa Maravege and set amid an atmospheric walled garden, the hotel is a favorite of the Room with a View crowd of Brits and scholars; it's often booked months in advance.(Filler, 1998, pp.99101) Another example of a specific travel market to target is airline inflight consumer magazines.Instead of being subscriberbased, these periodicals are provided to passengers on the airplanes and in waiting areas free of charge.A contract publishing company produces most airline magazines and these companies often need freelance contributions from serious writers.Airline inflight magazines are a solid market for travel writers.Often overlooked, especially at the international level, these publications need destination and service articles for their readers.Most airline magazines are monthlies, but some of the smaller airlines have bimonthly or quarterly editions.These publications usually run major features in front, regular departments in the back, perhaps some columns mixed in, and some listings of events, inflight programming, safety matters, or other useful en route information.For travel writers, airline magazines are an opportunity to present major features and shorter pieces for the regular departments.Major feature articles need to be tuned to cities and people served by the airlines, of course, and the major activities within those areas.Articles typically highlight upcoming events in destination cities, the best restaurants, sightseeing, recreation, and entertainment, profiles, lifestyle concerns of travelers such as business executives, new technology, and vacation ideas.Specialized columns can cover a wide range of topics but are often written by regularly contributing experts on such subjects as finance and money, business and management, personal health and fitness, and living or lifestyles.Regular departments focus on information about the airline itself, safety features onboard the airplanes, movies and music available on the flight, games/quizzes and puzzles, and other diversions.To write for travel magazines and newsletters, you must know the market.Study these travel magazines before you begin to write for them.Each one is a little different in what it likes to publish.Know their particular style of writing and presentation.Know the approaches.Magazines and newsletters are tough markets, but if you can meet the orders of your editors, you will have a widely read article.Page 322Travel Columns as FeaturesTravel columns are permanent fixtures in most newspapers and many traveloriented magazines.These columns are given a wide variety of titles.The question and answer format is also popular in newspaper travel sections and magazine travel departments.These columns typically answer questions posed by readers and are either answered by experts or by staff writers.One example is The New York Times' Sunday "Q and A" column.This column is compiled and written by members of the travel section staff.Columns and features such as these come in wide varieties of presentation formats, such as single author, multiple author, or just staff credit.Some publications run edited travel columns that list no credited author.Some are weekly and some are monthly.Most run from 600 to 800 words, but some are longer, 1,000 to 1,500 words per article.Smaller publications often depend on syndicated material and wire services for their travel columns or material that makes up an edited travel column [ Pobierz całość w formacie PDF ]